Passion is the Trigger of Success

Ali, H&M Area Visual Merchandiser

Complete Outfit: H&M

Earring: Grand Bazaar, Istanbul

Click here to read where Ali get his style inspiration from

My Swedish heart beat faster when Ali told me that he is working for H&M Turkey. We even chatted in Swedish. And of course, Ali's complete outfit is from H&M. The fact that he is identifying himself in such a positive way with his employer H&M, deeply impressed me. Ali loves his job obviously. Passion is the trigger of success - that's for sure. Two years ago the first H&M store opened in Turkey, Istanbul. Now there are five stores in Turkey. There is a particular strong demand for H&M in Turkey. Quite rightly in my opinion since there is no other place where you can find so many different categories. My favourite H&M brand is DIVIDED. Today Ali's outfit is pretty classy because of the weekly monday meeting. He told me that he would usually dress more casual. Anyway, his style matches!