December 30, 2012

People with Style Value their Things

Solveig, Psychology Student
Shirt: Asos
Cardigan: Zara
Skirt: Topshop
Bag: Uterqüe
It It seems to me like yesterday -  my first time. I can remember all the details: December 2008, Munich, a grey smooth leather Coccinelle bag - my first high quality handbag. I still love this bag like the very first day. I could not help thinking of this when Solveig told me, eye shining, the story of her new designer bag: A beautiful brown Uterqüe bowling bag with suede and smooth leather inserts. Solveig saw the bag when she was on holiday with her family and it was love at first sight. She couldn't get it out of her head and went back to the store. This Uterqüe bag is the first high quality bag she could call her own. Solveig is valuing the bag a lot and I can sense that. I believe people with style value their things.

December 28, 2012

The Magic of the Unexpected

Jasmin, Fashion Fotography Student
Dress: Charity Shop London
Belt: Flea Market London
Boots: Bianco
Cardigan: Carin Wester
To be honest, I didn't plan to post during my Christmas holidays until I saw Jasmin and her sister sitting on my in-law's couch. Jasmin's style is unique. I never saw her wearing trousers before. She prefers beautiful dresses and she loves to look for special pieces. Jasmin found her antique, metal belt on a flea market in London. Not in the fancy corner, but at the shabby end. She is still enjoying this unexpected found a lot. It's amazing how a simple belt can modify an outfit. Interesting belts add character and contrast to your outfit. Jasmin's story bring me to the conclusion that nothing adds more versatility to your closet for so little investment as a belt. I am also impressed by her style understanding: Allways looking for unique pieces and enjoying the magic of the unexpected found. 

December 18, 2012

Your Style can Speak Volumes about You - before You even open Your Mouth

Ece, Mathematics Student
Leopard Cap: Zara
Scarf: Gap
Dufflecoat: Miss Selfridge
Jeans: Zara
Shoes: Bershka
The secret of wearing an animal based pattern fashion trend successfully is to relate the volume of pattern to your personality. This is exactly what Ece is doing. She is mixing her leopard cap with an orange dufflecoat, blue jeans and studded boots. I wanted her to become part of Imprimoloco because I love the fresh mood in her outfit which reflects her personality. When we talked about Ece's story it became quite clear that she enjoys fashion. She loves experimenting with different patterns and materials. For her, fashion is not about trends and brands. It's about fun. I can see that! Your clothing style can speak volumes about you before you even open your mouth.

December 17, 2012

I Shall Stay Until the Wind Changes

Gözde, Lawyer
Coat: Zara
Bag: Ipekyol
Boots: Boutique in Kadiköy 
Today I have to correct myself! Last week I made the claim that not many women could wear a hat. Yesterday I learned that this is not true! Dressed elegantly with a perfect matching hat, Gözde attracted my attention. She reminded me of Mary Poppins: Her elegant and clean look, her special hat and the laced boots. Only the magic umbrella was missing. Gözde's style is influenced by the twenties. I can clearly see that and especially her hat leaves no doubt. Woman's fashion in the roaring twenties was all about elegance. And again Gözde makes me think of Mary Poppins when she said:"I shall stay until the wind changes."
These shoes are so Mary Poppins, aren't they?!

December 13, 2012

A Great Hat Speaks for Itself

Oya, Veterinarian
Hat: Esprit
Glasses: Tommy Hilfiger
Scarf: Promod
Coat: Ipekyol
Boots: Dr.Martens
A hat makes a fashion statement about the person who wears the hat. Even if hats are fashionable at the moment you won't find many people - especially women - who really could wear a hat. The most important thing about wearing hats is that you have to feel confident and comfortable with the hat you are wearing. Oya is one of those women who make a positive statement by wearing a classic hat. That's why I wanted her to become part of Imprimoloco. She has been wearing her hat for four years now, every winter. Oya tried hard to find a new one, but no other hat fits the same. "Fashion is kind of communication. It's a language without words. A great hat speaks for itself." Unknown Author.

December 12, 2012

It's All about Thinking Outside the Obvious Box

Ceylan, Style Editor for ALL Magazine
Bobble Hat: Zara
Coat: Topshop
Cardigan: Vintage, Milan
Blouse: Vintage, Dublin
Shoes: Dr.Martens
School Bag: Topshop
Yesterday I decided to go to Nişantaşı for some Imprimoloco street style inspiration. Nişantaşı is probably Istanbul's most glamorous quarter. The stores of world's famous brands are located there. And I was delighted by finding even Dries van Noten designs in Nişantaşı (one of my favourite designers). But really excited I became when I stumbled upon Ceylan and Douglas - street style editor and photographer for the Turkish ALL magazine. We talked and I took some pictures of Ceylan because I really enjoy her School Girl Chic. School Girl fashion channels everything from innocent to retro rebellion. It goes far beyond the Clueless cliche. For me it's about melting elements of youth with trends from different decades. It's about thinking outside the obvious box!

December 7, 2012

You will Never Find a Rainbow if You are Looking Down

Bülent, Owner of Harikalar Dükkanı

TShirt: KAFT
Shoes: Derimod
Soon I will go home for Christmas. For that reason I am looking for special Turkish gifts. In the heart of Istanbul, Beyoglu, I stumbled upon Bülent and his very nice shop "Harikalar Dükani". I bought two shirts from the Turkish brand Kaft design. It's important for me to give away personal gifts. Bülent's small shop is full of exclusive things, mainly from Turkish designers. For a long time he worked as a graphic designer. In the end the agency life didn't satisfy Bülent any longer and he decided to start his own business.  I have great respect for such a decision. "Harikalar Dükani" means "Wonder Shop". Bülent and his shop remind me Charly Chaplin's words: "You will never find a rainbow if you are looking down." 

December 5, 2012

You Know What, You can't See it, but Underneath My Sunglasses, I'm rolling My Eyes

Merve, Financial School Student
Loop: Gift from her sister
Sunglasses: Gift 
Coat: Mango
Jeans: Mango
Jumper: Mango
Boots: Lacoste
Bag: Mavi
I love Merve's sunglasses. And the fact that we didn't have much time to talk and she didn't know where the glasses are from couldn't stop me to think about the fascination of sunglasses. Everyone should own at least one good pair of sunglasses. And preferably one that you didn't get from that nice man on the street selling really real Ray-Ban's for 10 Euro. The beauty about shopping for a new pair of good sunglasses is that it's not as traumatic as buying a new bikini. And compared to the northern part of Europe, in Istanbul you definitely need sunglasses ten months a year. But apart from the UV protection sunglasses can do so much more. That's what I realised in Istanbul. They are great when you need to hide for any reason, if you are tired or if are not in the mood to be social. "Sunglasses allow an individual to stare at people without them knowing. It's Facebook in real life", unknown quote.

December 4, 2012

I wish I Existed Like Water

Doğu, Painter
Sunglasses: Burberry
Coat: Zara
Jeans: Zara
What a surprise! Yesterday I was on my way back home ready to catch the ferry when I saw Dogu and his friends waiting for the Island ship. They were totally relaxed and fooling around. Of course I asked them to become part of Imprimolco. It turned out that Dogu is one of Istanbul's young painting talents. I am very impressed by his work. You should take a closer look at his paintings and collages: I like the way he describes his paintings and himself: "I wish I were water, I were put into a mould, and took the shape of that mould. I wish I flowed like water, go away and come back. I wish I flowed to the sea, to the oceans, even I wish I weren't able to be discriminated among them...My painting world should be homogen like water." Needless to mention that we took pictures close to water. 

Noah's Arc, Collage, Paper