Meral Tabakoğlu, Brand Manager for Buse Terim
T-Shirt: Asli Filinta
Jeans: Mango
Ballet Pumps: Valentino
Clutch: Balenciaga
I met Meral at the Facehunter book presentation in Istanbul. There were many beautiful women, but only a few who emitted self confidence and calm. I opened our conversation with the words: "You look exactly like yourself, that's why I want you to become part of Imprimoloco." And Meral's answer left a lasting impression on me: "Let me tell you a secret. The self-confidence to dress like yourself comes with age." Wow, what an inspiring food for thought! How do self-confidence and style belong together?
Self-confidence is in all of us, but given with different measures. Some have more and some have less. Others have more (when they should have less) and some have less (when they should have more). Self-confidence can also be seen in what we wear because what we wear can give us a boost in our own self-image. The clothes are the superficial portion that gives the uplifting and encouragement. What we know and feel is important, what brings joy and happiness, and what brings content and peace, should also translate to what we view ourselves from the outside looking in. No need for façade, and no hiding behind expensive designer anything. Our mentality is of confidence and security, not attitude and arrogance, and that should translate in how we showcase ourselves through our clothes wherever we go.
There are, obviously, many spiritually and psychologically negative concepts associated with fashion. People often think that if they aren’t ‘thin enough’ or ‘rich enough’ then they never have a chance of looking good in clothes, just to name one of many examples. The older you get, the more you just feel what suits you, regardless of what others may think.
May 31, 2013
May 24, 2013
Just Be...and then maybe in Love, Inspired and Beautiful
Bahar, Creative Director of Blank Mag
Sunglasses: Ray Ban
Vest: Michael Kors
Blouse: H&M
Metallic Shorts: Topshop
Lace-Ups: DR.Martens Made in England
Bahar's shoes were enough to know that I want her to become part of Imprimoloco. A pair of Dr.Martens Elisabeth shoes, crafted in England - together with metallic shorts, white blouse and a black blazer vest. You don't need to be in to fashion and trends to know that only people with a style gene (or a personal stylist) are able to dress like this. We chatted and Bahar told me about her online magazine: Blank Mag, an imaginative and lovingly created online magazine about style, beauty, art culture and lifestyle. I like the clear design and the expressive photographs of the magazine. What impressed me most was the headline: Just be...and then maybe in Love, Inspired and beautiful.
For further information on made in England Dr.Martens take a look at their international online shop: Dr.Martens made in England.
Bahar's necklace with her mother's golden wedding ring means a lot to her, in fact it is the most important piece of her outfit, a memory of a loved one.
I feel a warmth around me
like your presence is so near,
And I close my eyes to visualize
your face when you were here,
I endure the times we spent together
and they are locked inside my heart,
For as long as I have those memories
we will never be apart
like your presence is so near,
And I close my eyes to visualize
your face when you were here,
I endure the times we spent together
and they are locked inside my heart,
For as long as I have those memories
we will never be apart
by Louise Bailey
May 17, 2013
Style is an Important Part of Your Personal Expression
Aslı, Political Science Student
Sunglasses: Roberto Cavalli
Jacket: Zara
Shirt: Zara
Skirt: Zara
Wedge Sneakers: River Island
Bag: Louis Vuitton
Watch: Marc By Marc Jacobs
Bracelet: Antonio Ben Chimol
Jacket: Zara
Shirt: Zara
Skirt: Zara
Wedge Sneakers: River Island
Bag: Louis Vuitton
Watch: Marc By Marc Jacobs
Bracelet: Antonio Ben Chimol
I think fashion is art. Fashion inspires and fashion tells stories. Designer translate influences of art, culture and society into their collections. Depending on the combination of different pieces and the presentation - the result is fashion. In the form of clothes fashion reflects social, cultural and spiritual trends. Fashion is not necessarily equivalent with style. Style is the mirror of your personality. Style is often a very personal expression of attitude towards life and current mood based on dreams and visions. In other words, clothes are a daily role-play. Aslı told me that she is always choosing her outfits depending on the mood. She is about to finish her political science studies in Moscow. Asli misses Istanbul's climate and it's friendly people. I asked Asli to become of Imprimoloco because she seemed relaxed and of course I loved her feminine and sportive outfit. It turned out that she chose especially that combination because she felt positive and easygoing in the morning. The perfect opportunity for me to think about the context of fashion, style and mood.

What I learned from my blog experience so far is, that there are not many people who are photogenic from frontal and profile - Asli definitely is!
What Asli likes about wedge sneakers is the sportive touch. Every outfit gets a casual twist together with wedge sneakers. For more inspiration on wedge sneakers check out ShopStyle.
May 14, 2013
Heavy Metal is Back!
Aische, Loves to travel
Sunglasses: Ray Ban
Shirt: Souvenir from England
Trousers: Souvenir from China
Flats: Nine West
Bag: fabrika
What I love about every new season is that it unveils new fashion trends and breathes freshness and liveliness into our wardrobes. Mirrors foils, statement metal prints, sparkling materials and holographic finishes made a big splash at the Spring / Summer 2013 catwalks. Being spotted in nearly each show of the Fashion Week Fall 2013, the metallic offers a fresh way to bring luxurious touch to an outfit replacing colorful neon and pastel trends. Leading Fashion Houses like Mulberry, Alexander Wang and Burberry Porsum stacked on the metallic trend in their spring summer 2013 collections and didn't lose. No matter the style is minimalistic bold, metallic color turned every piece into a dazzling style statement. Metallic Super flats or kitten heels and shining bags seem to be a definite must. Since I live close to a Burberry Shop I decided to start my metallic research there. The whole spring / summer collection is intensely metallic, bags, trench coats and even skirts and shirts. They call the metallic runway. During my metallic trend research I stumbled upon Aische. Her outfit is the perfect street translation of this trend: Silver shining shoulder bag together with golden and bronze super flats. The perfect futuristic twist!
Topshop has a great gold metallic dress. Zara is playing safe with only a few pair of shoes with metal, including this lovely pair of metallic ballerinas and otherwise metal only on necklaces and bags. Mango is more daring with a golden top and a very nice oversize bronze bag amongst many other metallic items.
May 10, 2013
The Thrill of the Chase
Sinem, Art Gallery Director
Sun Glasses: Ray Ban
Leather Jacket: Zara
Shirt: Mango
Trousers: Zara
Ankle Boots: Chloé
Sinem's office is in Beşiktaş. She works as a Gallery Director for artON Istanbul. Her red ankle boots caught my eyes and I and paused for a few seconds in front of the huge shop window behind which Sinem and her colleagues were working. I pointed at her boots and turned my thumb up. She smiled and went outside immediately. With pride Sinem told me the story of her red colored Chloé ankle boots. She bought this amazing pair of shoes at eBay UK. The parcel arrived three days ago. She had been looking for this pair of boots more than two years until she finally managed to close the auction and to make a good deal. After this story, it was only natural asking her to become part of Imprimoloco. For me, people with style value their clothes. Certain pieces are special because of the story behind. Sinem betrays to me that she loves the chase. Her next object of desire will be a vintage Mullberry bag. She said, laughed and admitted that it will probably take another two years to have good fortune on that eBay auction. I wish her very good luck! I like Sinem's attitude: It's all about the thrill of the chase!
What I love about eBay is the fact that within 10 minutes I can have access to a marketplace that is phenomenally huge and covers the entire globe (give or take a little bit). I have sellers fighting to get at my items and I can do this all from the comfort of my own home. It's a business within a box.
If you are infected with the idea of buying designer clothes at online auctions - check out the 11 Top Online Auction Sites on thebudgetfashionista.com.
May 7, 2013
Hairstyles may come and go, but Some really make a Splash!
Begüm, Communication & Design Student
Sunglasses: Tory Burch
Necklace: Fendi
Shirt: Bershka
Cardigan: Bershka
Jeans: Zara
Shoes: Toms
Watch: Michael Kors
Bracelet: Massimo Dutti / Tory Burch
Bag: Fendi
Hairstyles may come and go, but some really make a splash and leave a mark. In my case, half shaved hairstyles. Some people go through a phase where they have a strong urge to shave off portions of their hair. At a stage only a brave few go on to the next stage where the actual shaving takes place. Cheers to them! I was deeply impressed by Begüm's shaved patch together with the braided hair. What a hairstyle! These hairstyles are meant for them who want to look completely different from the crowd. Baldness is something that was hidden with wigs at one time. Today, it is sported as a style statement by men as well as women. I think, shaved hairstyles have been inspired by rock stars for a long time. Having a full mane was routine, so some musicians went to full or half shaved hairstyles to make them look different from the rest of the crowd. Now these hairdos even conquered the red carpet and have been adopted by some brave people on the street, like Begüm. There are different ways to wear half shaved hairstyles. Some shave both sides of the head and leave a thick fringe of hair in the center. Others shave the front part of the hair and leave the part behind in the form of a short blunt cut or medium length. Shaving one side of the head and leaving the other side long is very common among women. I definitely like this sophisticated and slightly edgy look!
You can find further inspiration for amazing half shaved hairstyles on slodive.com
May 6, 2013
Black is Black and Nothing can Compare to It!
Derya, Beauty Specialist
Sunglasses: Tom Ford
Necklace: SIX
Jumper: from her Mother
Trousers: Batik
Shoes: Lacoste
Ring: SIX
I wasn't surprised when Derya told me that she works as a beauty specialist. I like her clean and puristic chic. And it didn't surprise me at all when I learned that most of her outfits are based on the color black. It's been said that woman who wear black lead colorful lives. Although it sounds like a paradox, it seems to be true. Coco Chanel or Audrey Hepburn for example. Although their lives were exiting and busy (colorful), they wore dominantly black clothes. Most women's wardrobes are full of black clothes, from little black dresses to black lingerie. What makes this color so popular? I think, the simple reason is that black goes with everything! It doesn't matter what your personal style is, you can look elegant, conservative, edgy, gothic ... and anything else. Black is black and nothing can compare to it. Black is always "in" and always classy and always timeless. By wearing black, you are already making a statement that you are strong and respectable. "Black is modest and arrogant at the same time. Black is lazy and easy - but mysterious. But above all black says this: I don't bother you - don't bother me", Yohji Yamamoto.
Derya combines black clothes with golden jewelry. A perfect match.
The German / French label Augustin Teboul is known for it's luxurious and clear-black designs. It is definitely worth to check their collection to get some inspiration for black styles.
April 29, 2013
One Man's Trash is Another Man's Treasure
Mine, Student
Scarf: Borrowed
Jacket: Flea Market, Regensburg
Dress: H&M
Tights: H&M
Boots: Vivienne Westwood
Spring is a magical season for me. I love the sound of birds chirping, the smell of rain in the air, and the vibrant colors of the flowers starting to bloom. For me spring awakes the senses. It was one of the first warm spring days in Hamburg when I noticed Mine sitting in the sun and enjoying her coffee. In retrospect I realized why I asked Mine to become part of Imprimoloco. Her energetic personality and the colorful highlighted style symbolized perfectly the beginning of spring. The name Mine is Turkish in origin and stands for the flower "Forget-Me-Not". With a smile on her face Mine told me the story of her style. Her beautiful, red sparkling jacket is a gift from her sister and Mine's favorite piece. Her sister bought the jacket on a flea market for less than three Euros. Mine's story provides impressive evidence that fashion doesn't have to be expensive. "One man's trash is another man's treasure," an old saying says.
The mother of all flea markets is in Paris: Le Marché aux Puces. Any given Saturday, Sunday and Monday there are between 2,500 and 3,000 stalls and shops selling finds that range from antiques to cool French junk. There's stuff like old buttons, wonderful new and used French pots and pans, vintage and new clothes, as well as housewares and furniture. Of course, the better your French, the better your deals.
As a child, I remember often getting confused by trying to remember the different colors of the rainbow. A simple mnemonic aid is the term ROY G BIV (red, orange, yellow, green, blue, indigo and violet). Mine's nails are the logical consequence of her fresh and colorful style.
April 22, 2013
Desire and Anxiety are the Heart of following Trends
Headphones: AKG
Necklace: Bershka, Dubai
Shirt: Adidas for New York Yankees, LA
Leather Jacket: Zara
Trousers: Bebe, Dubai
Boots: Zara
Backpack: Fjällräven
I met Canan at the airport in Istanbul. We started talking while we were waiting for the luggage. I liked her cheerful and smart spirit. It turned out that Canan just quit her job in Hamburg as a store manager to start a new life and to try something new in Istanbul. Grown up in a tailor's family and with the background of fashion and textile management, Canan knows a lot about clothing and trends. We talked about her style and Canan brought up an interesting thought: "Is it possible to dress individual if you follow trends?" Steve Martin's joke occurs to me. He made all his audience stand up together and recite simultaneously the Nonconformists Pledge: I will be my own person! I will think my own thoughts! I will make my own decisions! Then he would tell the entire audience to sit down. And of course they did it, as a group, in union. This joke illustrates a truth that has existed for as long as people have. People follow trends. This is not a new thing. Desire and anxiety are the heart of this. We are drawn to the new and novel, to things that provide a feeling of change and progress. We also want to belong, to be part of something recognizable. There is no more obvious way to demonstrate this than through your clothes. The reverse side of these desires is anxiety - about not fitting in, not being up to date and being an outsider. I am always excited about trends because they tell me a lot about the world and the people. There are also many trends I like on others, but I am not interested in trying them myself. And there are trends I dislike, but I would not be the judge of what other people choose to wear. In the end I think the answer to Canan's question is that you don't adopt a trend because it's a trend. You try to see if it enriches your personal style. If it doesn't work for you - you let it go.
For my first day at school in 1985 my mother bought a light grey Fjällräven backpack. I loved it. Fjällräven is Swedish and means Arctic Fox. I am pleased to see that the Fjällräven backpacks are back. Take a look at their every day bag collection.
April 9, 2013
True Beauty is What You Project
Asena, Fashion Stylist Assistant
Suede Jacket: Mango
Shirt: Zara
Skirt: Small Boutique, Istanbul
The first thing I thought when I saw Asena was "Wow - what a beautiful woman!" She makes me think about what true beauty means, but more on that later.
Asena's outfit shows her sure feeling for trends and her preference for casual styles which have that certain something. Quite rightly she is working as a fashion stylist assistant. Royal suede together with black and white stripes - amazing! Typically reserved for fall and winter, leather is making a big splash this spring, thanks to a lighter, more feminine look and feel. I think it is easy to embrace the unexpected warm weather look by selecting pieces in cool colors enhanced with embroidery, laser-cut details or perforated accents. Asena's stylish blue suede jacket inspired me to do some research. From my point of view the latest "Must Have" is Acne's Mape Petite Sue Pop.
Back to true beauty. I have come to realize that beauty is a subjective quality, and a universal perfect beauty is, but an abstract concept. I did not only notice Asena's outfit. What I noticed was the whole beauty: Mind, spirit and body. It was a shining light that sparkled through her eyes and smile. I think, beauty is not only what you look like - it's what you project.
For more beautiful pictures of Asena take a look at her blog: http://asenasaribatur.blogspot.com.
April 8, 2013
Life is too Short to Remain Unnoticed
Mete, Photographer
Sun Glasses: Oakley
Jacket: The North Face
Jeans: Tommy Hilfiger
Camera: Canon G15When I saw Mete sitting in the sun I realized that he was doing the same: He absorbed the mood and expressed inner contentment, a camera was hanging over his shoulder. At the age of 35 Mete decided to work as a photographer. It was a new beginning for him and a decision he will never regret. On his home page http://www.metersoz.com Mete quotes Dali: Life is too Short to Remain Unnoticed.
April 5, 2013
I love Sneakers!
Mina, Photography Student
Glasses: Giorgio Armani
Coat: Zara
Shirt: Zara
Jeans: Topshop
Sneakers: Nike
Bag: American Apparel
When I was 19 years old I did skateboarding and I loved punk music. I still love punk music, but I gave up skateboarding after a bad crash. During that period sneakers were the most important footwear for me. Time changed and I switched to high heels, long shafted boots and ballerinas. People say when you get older you go back to your roots. It feels like that for me now. I am looking for a nice long board and I keep my eyes open for the perfect pair of sneakers. As it turns out finding the perfect pair of sneakers is much harder, then I thought. The man I love has a passion for Nike Air Force 1. The more I do research on "the perfect pair of sneakers" I become aware of the science, cult and history behind the big sneaker labels.
I noticed two things about Mina: Her perfect cut fringe and her yellow shining Nike sneakers. The running shoe Nike Lunar Glide 4 is the perfect fit for her - as well as the haircut, I think. And I admire Mina for both: Sneakers and Haircut. She inspired me: Hair appointment is fixed and right now I am flirting with Nike Air Max 1 Vintage. What could be more reasonable now than buying sneakers for my daughter, opening a door for guitar music and the skateboard will be next.
March 29, 2013
Style Means being the Way I wanna be Every Single Day
Edith, Account Director TBWA Zürich
Fur: Waooh-Collection, Cannes
Shirt: Anti-flirt, Cannes
7/8 Jeans: Cambio, Frankfurt
Sneaker-Wedges: Maury, Brussels
Yesterday morning I got an email from my very good friend Susana. She seemed excited sending me some pictures of her colleague: "Look at Edith, I loooooove her style, I took a couple of pics. You should post her on Imprimoloco." Usually I prefer taking photographs myself because I need this very special feeling which appears every time I know that I want that person for my blog. Edith's unique outfit, her idea of style and the fact that every single piece of her outfit tells a story gave me the idea to create a collage. "Style means being the way I wanna be every single day."
March 28, 2013
Your Personality is what Pulls Your Look Together
Vanessa, Student
Denim-Jacket: Bershka
Dress: DeFakto
Leggings: Mango
Boots: Deichmann
Every year I spend a couple of days together with my nice and nephew. Wherever I have been, they came for a visit. For my nice Vanessa it's already the third trip to Istanbul. She is very interested in Imprimoloco, fashion and photography in general. That's why she wanted to accompany me on a street shoot. As it happened we started talking about denim jackets. Vanessa told me that she got her denim jacket during the last Istanbul trip (I totally forgot). This jacket always will remind her of our time together and of the most exciting city: Istanbul! It was these words that symbolized perfectly my idea of style and of Imprimoloco. Instead of keeping a lookout for interesting styles on the street - I decided to take pictures of Vanessa. It is admirable how Vanessa already knows what looks good on her and what doesn't. She doesn't dress to fit in with a particular group. Her style and personalty is a union. Many people do never reach this level of coordination. Once again I realize that personality is what pulls a look together. Style is about expressing yourself just the way you are and helping you become who you want to be. But you must accept yourself as you are, before you can become who you really want to be. Vanessa accepts herself the way she is. Did I mention that she is almost 17 years old?!!
Denim will never get out of style. For the spring and summer season 2013 you should wear a denim jacket with items you'd never dreamt of mixing with before, like dress shirts or a peasant top or over an evening dress. My favorite denim jacket for S/S 2013 is designed by the Swedish label ACNE, Stace Degrad.
March 25, 2013
Why do Women Love Shoes?
Vera Nur, Shoe Designer
Blouse: Koton
Skirt: Stradivarius
Clutch: Vintage
Shoes: Own Design
After Mehtap Elaidi's show the runway was already empty when I saw Vera sitting in between empty bags, folders and gift wraps. There was something beautiful and unreal about that scene. We started talking after I took some pictures. Vera told me that she is a shoe designer. The white, block heeled sandals is the first pair she designed. I like the idea that no one else is wearing the same pair. Vera's story makes me wonder why women are emotionally attached to shoes. There is a key scene in Sex And The City where Carry wonders what she has done with all her money. After a while, she realizes that her personal asset is actually inside her closet - she spent 40,000$ on shoes. And she is not alone. Every woman I know has a thing for shoes. Even shoes that hurt their feet. I think, shoes are fashion crack. It doesn't matter what size you are, how your hair looks, what job you have. Shoes won't judge you like a pair of jeans will. It is not how much you spend on them or whether they are boots or stilettos. Shoes just don't discriminate. Being a shoe designer is a powerful job. I wish Vera every success in building her own shoe brand.
Vera's first shoe design: White block heeled sandals.
A great shop for buying designer shoes and for observing shoe trends is Footcandy. I like their blog: http://footcandyblog.wordpress.com - where Carolyn Butter(calling herself a shoe connoisseur) provides us with her impressive shoe knowledge.
Vera's necklace says: "I have all you need!"
If you are looking for nice quote jewelry, check out The Giving Tree Gallery.
March 19, 2013
Love, Glam and Light - Impressions of Lady Faith
"For Every Woman with the Will to Create Her Own World"
Designed and produced in Istanbul, Lady Faith reflects Turkey's dynamic Energy trough colors and prints
"We add color to Woman's daily life and we aim to change their routine of daily wear and turn it into a colorful expression."
Using the the prints extracted from designer's paintings
"It changes the way basics are understood until now and adds them art."
"We believe that with love, women feel the light and energy of the world and grab attention effortless with their glam."
That's why the collection is divided into three parts: LOVE, LIGHT and GLAM
www.ladyfaith.com.tr
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